---
title: "What Are the Correct Banner Sizes for Online Advertising Campaigns?"
date: 2026-01-29
author: "xcropimage.io Team"
tags: ["advertising", "banner ads", "online marketing", "display ads", "image sizes"]
lang: "en"
description: "Learn the correct banner sizes for your online advertising campaigns and increase your ad performance."
---

## Introduction

In online advertising campaigns, banner sizes directly affect your ad performance. Banners prepared in correct sizes provide higher click-through rates and better visibility. In this guide, you'll learn the most popular banner sizes and their usage areas.

## Standard Banner Sizes

### Google Display Network

*   **Leaderboard:** `728 x 90` pixels
*   **Medium Rectangle:** `300 x 250` pixels
*   **Large Rectangle:** `336 x 280` pixels
*   **Banner:** `468 x 60` pixels
*   **Half Page:** `300 x 600` pixels
*   **Skyscraper:** `160 x 600` pixels
*   **Wide Skyscraper:** `300 x 1050` pixels

### Facebook and Instagram Ads

*   **Feed Ad:** `1200 x 628` pixels
*   **Stories Ad:** `1080 x 1920` pixels
*   **Carousel Ad:** `1080 x 1080` pixels (each image)
*   **Collection Ad:** `1200 x 628` pixels

### LinkedIn Ads

*   **Sponsored Content:** `1200 x 627` pixels
*   **Message Ad:** `300 x 250` pixels
*   **Dynamic Ad:** `300 x 250` pixels

## Banner Design Tips

### 1. Image Quality

*   Use high-resolution images
*   Prefer clear and sharp images
*   Optimize file size

### 2. Text Usage

*   Short and effective texts
*   Readable font sizes
*   Sufficient contrast

### 3. CTA (Call-to-Action)

*   Clear and visible CTA buttons
*   Action-oriented texts
*   Attention-grabbing colors

## Format and Optimization

### File Format

*   **JPG:** For banners containing photos
*   **PNG:** For banners containing logos and graphics
*   **GIF:** For animated banners
*   **WebP:** Optimized for modern browsers

### File Size

*   Maximum 150KB (smaller for mobile)
*   Optimize for fast loading
*   Optimize with **[XCropImage Format Converter Tool](/convert)**

## Platform-Specific Recommendations

### Google Ads

*   Use responsive banners
*   Prepare versions in different sizes
*   Don't forget mobile optimization

### Facebook/Instagram

*   Keep text ratio below 20%
*   Prioritize mobile view
*   Prefer vertical formats

### LinkedIn

*   Professional appearance
*   Business-oriented messages
*   Clean and minimal design

## Practical Steps

### Step 1: Choose Platform

Determine which platform you're preparing ads for.

### Step 2: Determine Sizes

Use the banner sizes recommended by the platform.

### Step 3: Design

Crop your banner to correct dimensions with **[XCropImage's Image Cropper Tool](/crop)**.

### Step 4: Optimize

Optimize file size with our **[Format Converter Tool](/convert)**.

## Conclusion

Correct banner sizes increase the success of your online advertising campaigns. By using platform-specific sizes and optimizing your images, you can create more effective ads.

Easily prepare your banners with **XCropImage.io**:
*   **[Image Cropper](/crop)** - Crop to correct dimensions
*   **[Image Resizer](/resizer)** - Resize to standard sizes
*   **[Format Converter](/convert)** - Optimize

With these tools, you can prepare professional banners in minutes.