---
title: "SVG logos and simple illustrations: when to rasterize for the web"
date: 2026-04-28
author: "xcropimage.io Team"
tags: ["SVG", "vector", "PNG", "WebP", "logo"]
lang: "en"
description: "Keep SVG for crisp UI marks, but export PNG/WebP for email clients and some social previews."
---

## Introduction

**SVG** scales cleanly, but **email clients** and some **social stacks** still want **raster** assets.

<figure>
<img src="/blog-images/svg-logos-when-to-rasterize-for-web.jpg" alt="SVG logos and simple illustrations: when to rasterize for the web." width="1200" height="630" loading="lazy" decoding="async" />
<figcaption>SVG logos and simple illustrations: when to rasterize for the web.</figcaption>
</figure>

**Earlier in this series:** [Favicons](/blog/favicon-touch-icons-small-size-readability) · [Short video vs GIF](/blog/short-video-vs-gif-ad-format-choice) · [WebP vs AVIF](/blog/webp-avif-publishing-browser-fallback).

## When to rasterize

* Limited SVG support in email—ship **PNG**.
* Some preview bots prefer fixed-size **JPEG/WebP**.

## References

[MDN SVG](https://developer.mozilla.org/en-US/docs/Web/SVG) basics; [W3C SVG](https://www.w3.org/Graphics/SVG/).

## Conclusion

[Resize](/resize) raster exports; set **absolute URLs** for [Open Graph debugging](/blog/open-graph-twitter-card-preview-debugging).