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SVG logos and simple illustrations: when to rasterize for the web

xcropimage.io Team

Keep SVG for crisp UI marks, but export PNG/WebP for email clients and some social previews.

Introduction

SVG scales cleanly, but email clients and some social stacks still want raster assets.

SVG logos and simple illustrations: when to rasterize for the web.
SVG logos and simple illustrations: when to rasterize for the web.

Earlier in this series: Favicons · Short video vs GIF · WebP vs AVIF.

When to rasterize

  • Limited SVG support in email—ship PNG.
  • Some preview bots prefer fixed-size JPEG/WebP.

References

MDN SVG basics; W3C SVG.

Conclusion

Resize raster exports; set absolute URLs for Open Graph debugging.