Seasonal storefront refresh without hurting conversion

Introduction

Seasonal creatives add freshness, but sudden swaps can move conversion unpredictably.

Earlier in this series: Category consistency · A/B testing · CDN stale images.

Controlled rollout

Test on a slice of traffic or time windows—reuse A/B methodology.

Cache

Purge CDNs after new heroes—see CDN cache.

Brand exceptions

Campaign-specific art may diverge from guidelines—our closing post covers campaign visuals and guideline exceptions.

Conclusion

Use resize and crop for campaign sizes; measure with metrics from product image A/B tests.